WORKING TOGETHER

Let’s electrify what has grown static, detangle what’s chaotic, and make the familiar extraordinary.

Ode is the creative practice of Sylvia Aranda, specializing in branding, art direction and graphic design. With a multi-disciplinary approach, Ode reflects the individual identities of each brand through thoughtfully crafted printed and digital expressions.

Art Direction
Branding
Logo & Identity
Illustration
Lettering
Print & Packaging
Web Design

YOUR PARTNER

Sylvia Aranda
Founder & Principal

Choosing Ode means working closely with me, Sylvia Aranda, a Swiss-army-knife creative with over 14 years of design experience. 

I’ve had the privilege of collaborating with over 60 companies—from Fortune 500s to small businesses—translating their passions and values into completely unique brands.

I love serving alongside my clients as a partner watching them grow, change, and find their voices. I’ve developed a serious skill for channeling their visions into brand, packaging, and web designs.

Four guiding values behind every project:

  • Creativity requires vigilance. Inspiration requires nose-to-the-grindstone dedication. That’s why I operate on both sides of the coin. I ground free-flowing imagination in efficacy and hone my craft relentlessly. I’ll be there for you every step of the way.

  • I believe sincerity is the bedrock of creative work, so my process hinges on showing up with honesty, vulnerability, and an open mind. I get intimately involved in your process to see what makes it distinctly you. That relationship delivers designs with soul.

  • I’m a “glass half full” person. I look for the possibility in every idea, then assess each one with practical problem solving. Every idea holds value—you just need someone to draw it out. That’s me. Where there’s a will, there’s a way.

  • You are my muse. Your visions, values, and voice are my inspiration. And when they intertwine in a cohesive brand that captures precisely what makes your project special—that’s magic.

KIND WORDS

“Sylvia expertly managed expectations and input from all stakeholders. She took the time to get to know our business and by the end of the collaborative design process it felt like she was a member of our team.”

—Lauryn Claassen, Touchstone Climbing

Read More

RECOGNITION & FEATURES

Outshinery’s On the Spot: Alternative packaging solutions for wineries / Panelist

“Helvetica” How to Use Type, Laurence King Publishing / Feature

“Mossa” Most Appreciated, BrandingServed.com / Feature

“Winnefred” Wine Packaging, TheDielineWine.com / Feature